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Research: Publications
Publications and Working Papers
Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption
Heeyoung Yoon and Tom Meyvis (2024), Journal of Consumer Research Link
Adding is Favoured Over Subtracting in Problem Solving
Tom Meyvis and Heeyoung Yoon (2021), News & Views. Nature (592), 189-190 (Invited Commentary) Link
Selection Neglect: Consumers Choose Among Assortments as If They Were to Consume All of Their Options
Heeyoung Yoon, Tom Meyvis, and Joachim Vosgerau, Under Review
Measuring Differences
Graham Overton, Heeyoung Yoon and Joachim Vosgerau, Under Review
On Paying it Forward: How to Foster Chains of Giving
Heeyoung Yoon, Emily Powell, Minah Jung and Leif Nelson
Speaking Ill of Others: When Gossip Fosters Social Connection
Heeyoung Yoon, Alixandra Barasch, and Jonathan Berman
Selected Research in Progress
Rejection vs. Choice: How Decision Frame Shifts the Compromise and Attraction Effects
with Joshua Lewis and Minah Jung, Working in progress.
Lay-beliefs Leading to Ineffective Sustainable Consumption Choices
with Elina Hur, Working in progress.
Trust in Search Output
with Alice Margonari and Yu Ding, Working in progress.
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